Gambrinas Co. today launches its first-ever TV spots for Corona Light, created by Richards Group, Dallas. The ads, which use the "Miles away from other light beers" tagline, initially will run in some Southern markets. The new ads coincide with new national packaging for Corona Light, to a yellow-and-white painted label with blue type, logo and outline.
Superstation TBS to Publicis & Hal Riney, San Francisco, as its agency.
Grand Victoria Casino is looking at four agencies to handle its estimated $3.1 million campaign. The surburban Chicago casino has invited incumbent Coil Counts Ford & Cheney, Chicago, to pitch.
Alpine Lace Deli Brands is contacting agencies about a $2 million to $4 million assignment. The Land O'Lakes unit currently has no AOR.
Volkswagen U.K. to Grey Advertising's MediaCom-TMB, London, from BBJ Media Services as media agency of record in the U.K., with billings estimated at $125 million to $130 million.
DealTime.com to Margeotes/Fertitta & Partners, New York, as first agency for the Internet e-commerce site's $15 million account.
BoxLot.com to Bozell Worldwide (creative), Costa Mesa, Calif.; Burson-Marsteller (public relations), Los Angeles and San Diego offices; Beyond Interactive (online), San Francisco; and Carat ICB (media buying), Los Angeles, for the online auction site's $10 million to $15 million account. BoxLot previously used Fusion, Chicago, for projects.
A&P's Eight O'Clock coffee brand has begun a search for its first agency on the $5 million account. AAR/Bob Wolf Partners & Co., Los Angeles, is handling.
EToys.com to Publicis & Hal Riney, San Francisco, from Kalis & Savage, Pacific Palisades, Calif., for its $20 million account.
Copyright August 1999, Crain Communications Inc.