Avrett, Free & Ginsberg, New York, has picked up the estimated $7 million to $10 million account for LuxuryFinder.com.
Furniture.com to Bartel Bogle Hegarty, New York for a new U.S. brand-building account estimated at more than $5 million.
APB Multimedia has named Bozell Kamstra, New York, as first agency of record for its $20 million account, which includes online advertising, as well as TV, print and outdoor. APB Multimedia operates the ABPNews news service and a Web site.
Newspage.com, an online source for free, personalized news, narrowed its review for the first agency to handle its $10 million to $15 million campaign to three shops: Chadwick Communications and Grey Advertising, both in New York, and TFA/ Leo Burnett, Boston. The branding campaign will include spot TV, radio, print and outdoor. Final presentations are slated for late August. Grey-owned Beyond Interactive, Ann Arbor, Mich., handles Newpage.com's online media-buying.
Time Warner and Advance Publications, reportedly citing expense reasons, have decided not to move forward with their proposed Women's Network cable TV channel for now.
Living.com, a home products and services site, tapped Leo Burnett USA, Chicago, and Starcom USA, Burnett's media division. Burnett will develop print, TV, outdoor and possibly radio executions. Burnett and Starcom bested McCann Southwest, Houston, and the Richards Group, Dallas.
Rainbow Media Networks' Bravo Channel is believed to have awarded its $10 million-plus account to Grey Entertainment, New York.
Downtown Athletic Club today will announce a marketing push from American Suzuki Motor Corp. and a major media company for its Heisman Trophy. Media executives speculated the company is Time Warner or News Corp. Last year, the U.S. Postal Service was the club's marketing partner on the trophy.
Copyright August 1999, Crain Communications Inc.