TruServe Corp. has opened a review after Leo Burnett USA, Chicago, resigned the hardware retailer's account after five years.
Hoover Co. has narrowed the search for its $25 million account to four Chicago shops: J. Walter Thompson, FCB Worldwide, Leo Burnett USA, and DDB Worldwide. Jones-Lundin Associates, Chicago, is handling. Incumbent Euro RSCG Tatham was not invited to pitch.
Richard Kinsler, 57, to publisher of Times Mirror Magazines Popular Science, from exec VP-publishing group, Playboy Enterprises, and publisher of Playboy.
All Nippon Airways, Tokyo, to Y&R Advertising, New York, for its $5 million U.S. account.
Goodyear Tire & Rubber Co. will name its first-ever spokesman this week, with former hockey star Wayne Gretzky set to help launch the Ultra Grip, a snow and ice tire.
Blue Cross & Blue Shield Association has named three Chicago agencies as finalists for its $14 million account: BBDO, Ogilvy & Mather and incumbent FCB Worldwide.
Copyright September 1999, Crain Communications Inc.