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The Federal Trade Commission and Federal Communications Commission scheduled an unusual joint forum Nov. 4 about long-distance service advertising, because of "a general concern" that ads for "10-10" long distance service may not be adequately disclosing terms.

TruServe Corp. has opened a review after Leo Burnett USA, Chicago, resigned the hardware retailer's account after five years.

Fred Sattler to exec VP-executive media director of Doner, Detroit, a new position, from managing partner and media director of TBWA/Chiat/Day, San Francisco.

Hoover Co. has narrowed the search for its $25 million account to four Chicago shops: J. Walter Thompson, FCB Worldwide, Leo Burnett USA, and DDB Worldwide. Jones-Lundin Associates, Chicago, is handling. Incumbent Euro RSCG Tatham was not invited to pitch.

Richard Kinsler, 57, to publisher of Times Mirror Magazines Popular Science, from exec VP-publishing group, Playboy Enterprises, and publisher of Playboy.

All Nippon Airways, Tokyo, to Y&R Advertising, New York, for its $5 million U.S. account.

Goodyear Tire & Rubber Co. will name its first-ever spokesman this week, with former hockey star Wayne Gretzky set to help launch the Ultra Grip, a snow and ice tire.

Blue Cross & Blue Shield Association has named three Chicago agencies as finalists for its $14 million account: BBDO, Ogilvy & Mather and incumbent FCB Worldwide.

Copyright September 1999, Crain Communications Inc.

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