Published on .

Coleman Co. to FCB Worldwide, Southfield, Mich., from the Martin Agency, Kansas City, Kan., for the camping and outdoor-activity products marketer's $5 million to $10 million account.

Bon Jour International is said to be contacting agencies about an estimated $5 million account for a new Bon Jour branded women's sportswear line.

Strong Capital Management is looking for an agency to handle its mutual funds family nationally, perhaps on a project basis. Ad work has been done in-house.

Hershey Foods Co. will extend its Bites line with the launch this holiday season of York Mint Bites, based on the chocolate marketer's popular York Peppermint Patties. DDB Worldwide, New York, handles.

Nike South East Asia launches its latest marketing effort this week with new agency Dentsu Young & Rubicam. The new campaign is for the Nike Play Series, targeting youth, and is tagged "It's my turn," and will run in India, Indonesia, Malaysia, the Philippines, Singapore and Thailand.

CompUSA's CompUSAnet.com relaunches later this month as cozone.com with a TV campaign from Mullen Advertising, Wenham, Mass., featuring the San Antonio Spurs' David Robinson and two other as yet unidentified celebrities.

McCracken Brooks acquired Maier Marketing, Minnepolis, a promotions agency with $5.8 million in billings from clients including Pillsbury Co. and Dairy Management Inc. Maier will merge into McCracken and be renamed McCracken Brooks Maier.

City National Bank, Beverly Hills, Calif., has parted with Ground Zero, Los Angeles, for its estimated $2 million account.

Anne Bologna to planning director for Fallon McElligott, Minneapolis, from group planning director, to succeed Rob White, who remains president.

Copyright October 1999, Crain Communications Inc.

Most Popular
In this article: