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Mark A. Cohen, president of softlines and exec VP-marketing, Sears, Roebuck & Co., has added the title of chief marketing officer.

IExchange.com to TBWA/Chiat/Day, Playa del Rey, Calif., as first agency for the investor information site's $10 million account.

Celebrity Cruises to Saatchi & Saatchi, New York, from Harris Drury Cohen, Fort Lauderdale, Fla., as the creative and planning agency for its estimated $35 million account. Lieber Levitt, New York, which pitched with Saatchi, will handle direct marketing.

American Association of Advertising Agencies has created a new-business database listing for its members. To be listed, agencies will be charged a one-time fee of $500 to $5,000, based on their gross income.

U.S. News & World Report will lower its rate base--the guaranteed amount of circulation promised to advertisers--from 2.15 million to 2 million for the year 2000, down 6.9%. Ad rates will not be lowered.

Jim Mullen, founder of Mullen Advertising, Wenham, Mass., and vice chairman of Lowe Group, will step down as Mullen CEO to concentrate on his Lowe duties. Joe Grimaldi, Mullen president and chief operating officer, will succeed him.

Cyprus Tourism Organization to Bates UK, London, from 15 European agencies to handle its $22 million worldwide ad account.

DDB Worldwide has launched a new advertising and branding division--DDB Downtown to be run by John Staffen, most recently global creative director on the agency's McDonald's Corp. business.

Borden Foods has invited a handful of agencies to pitch as its first Hispanic agency of record; billings are yet to be determined.

Copyright October 1999, Crain Communications Inc.

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