Anheuser-Busch is scheduled to announce today that hockey great Wayne Gretzky will serve as spokesman for Bud Light as part of its "Official Beer of the NHL" sponsorship.
Lowe Lintas & Partners Worldwide, New York, fresh from its merger, is working on a new campaign for Burger King Corp., an effort said to be the agency's last chance to appease the No. 2 fast-food chain. A BK spokeswoman said, "We are not changing agencies."
Principal Financial Group to Publicis & Hal Riney, Chicago, from Brown Marketing Communications for the financial product marketer's $25 million to $28 million account.
Indy Racing League has sued its only major sponsor, Pep Boys, because the league said the auto parts marketer did not meet its marketing commitments, including a promise for national TV exposure.
Ezgov.com to Carmichael Lynch, Minneapolis, as first agency for the $20 million account for the Web service, designed to ease consumers' dealings with government organizations.
Paul Levine to exec VP-chief marketing officer at Bates Worldwide's New York office, from general manager at Mad Dogs & Englishmen, New York.
PepsiCo's Tropicana North America unit is slated to debut an ad on the Super Bowl. Tropicana's agency is FCB Worldwide, New York.
Kellogg North America announced the creation of a new e-commerce unit and named former Andersen Consulting e-commerce strategist Richard Herbst to be VP-general manager in charge of the unit.
Copyright December 1999, Crain Communications Inc.