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Kraft Foods is launching two "out of this world" flavors under a new Kool-Aid Blast-Off banner. Solar Strawberry Starfruit and Blue Moon Berry will be supported with TV and print ads this spring from Ogilvy & Mather Worldwide, New York.

Beansprout Networks to Holland Mark Edmund Ingalls, Boston, as first agency of record to handle its $10 million to $12 million marketing program for the communications portal for parents and childcare professionals.

Modern Maturity to Della Femina/Jeary, New York, from Cadwell Davis for the American Association of Retired Person's magazine's nearly $5 million account.

Enews.com, an online magazine subscription marketing company, has given major equity investment positions to two partners: Hachette Filipacchi Magazines and barnesandnoble.com. Barnesandnoble.com has

Copyright December 1999, Crain Communications Inc.

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