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HealthShield to Berenter Greenhouse & Webster, New York, as first agency on the $25 million account for its eponymous anti-bacterial compound, for a business-to-business and consumer campaign.

Viacom and CBS Corp. last week received approval from shareholders for their merger. Federal regulators must still decide whether the combined entity will be able to operate two broadcast networks (CBS and UPN) and if it must sell some of its local stations.

Carrows to J. Walter Thompson Co.'s JWT West, San Francisco, from Kovel/Fuller, Los Angeles, for the restaurant chain's $8 million account.

American Blind & Wallpaper Factory to J. Walter Thompson USA, Detroit, as first agency of record for the home decorating e-tailer.

Peter Levin, 59, director of strategic marketing planning for General Motors Corp.'s Cadillac division, died Dec. 21 in Farmington Hills, Mich. In 1992, Mr. Levin received recognition in Advertising Age's Marketing 100 for an ad campaign for the then-new Cadillac Seville.

Michael Heneberry, 42, to director of marketing, Newsweek, New York, from Time Inc.'s Money where he was marketing services director. He succeeds Paul Kelly, who resigned in April.

Fruit of the Loom filed a bankruptcy petition Dec. 29 in U.S. Bankruptcy Court in Dover, Del., and negotiated a $625 million loan to continue operations while it undergoes a reorganization. Warwick Baker O'Neill, New York, is its agency.

Copyright December 1999, Crain Communications Inc.

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