Pennzoil-Quaker State Co. to SiboneyUSA, Dallas, as first Hispanic agency to handle advertising and promotions for the Quaker State brand.
Publishers Information Bureau's January figures show a 3.4% rise in magazine ad pages to 14,704. Automotive, direct response, and toiletries and cosmetics posted declines, while drugs and remedies and retail were up.
John Mack Carter, longtime editor in chief of Good Housekeeping and director of magazine development for Hearst Magazines, will be inducted into the American Society of Magazine Editors Hall of Fame.
Allan Gardner, 61, to exec VP-operations, True North Diversified Cos., New York, a new position, from senior VP; Alan Babitz, 42, moves to chief operating officer of the group's Marketing Drive Worldwide, New York, from chief financial officer at True North Diversified Cos. Eric Huttner, 44, succeeds Mr. Babitz, from managing director at Citigroup's global relationship bank.
Copyright February 2000, Crain Communications Inc.