×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

F.Y.I.

Published on .

Activision, a marketer of console and PC-based videogames, to D'Arcy Masius Benton & Bowles, Los Angeles, from Ground Zero, Marina del Rey, Calif. Spending is estimated at $15 million to $20 million.

Copyright February 2000, Crain Communications Inc.

In this article:
Most Popular