Jim Beam Brands Worldwide is looking to launch its first-ever advertising for Vox superpremium vodka. The campaign comes from Y&R Advertising, Chicago, which won the Jim Beam account last year.
United Technologies Corp. selected Euro RSCG Tatham, Chicago, as global agency of record on its $10 million to $12 million global account. Its last AOR was Brouillard Communications, New York.
Copyright February 2000, Crain Communications Inc.