Lipton next month will take its Cold Brew Blend iced tea bags national, with ads from J. Walter Thompson USA, New York.
Bacardi USA is looking for an agency to handle its estimated $1 million B&B liqueur account. Former agency was Amster Yard, New York.
Monster.com has tapped PreVision Marketing, Lincoln, Mass., to handle the online job search company's direct marketing, previously done in-house.
Hasbro's Games.com to Arnold Ingalls Moranville, San Francisco, as first agency; the online game site is expected to spend $20 million advertising its launch this year.
Allied Domecq's Callaway Vineyards & Winery to Open Minds, Laguna Beach, Calif., as first agency for the superpremium wine brand's estimated $1 million account.
The Wood Initiative, a consortium of paper and wood manufacturers, has named seven in the review for the first agency for its $15 million account: Asher & Partners and Dailey & Associates, Los Angeles; Bozell, Chicago; Campbell Mithun Esty, Minneapolis; Mering & Associates, Sacramento, Calif.; Rouche Macaulay & Partners, Toronto; and WongDoody, Seattle. Select Resources International, West Hollywood, Calif., is the consultant.
Bob Scarpelli, 47, to U.S. chief creative officer of DDB Worldwide. He remains vice chairman and chief creative officer of the agency's Chicago office.
Alan G. Spoon, The Washington Post Co.'s president-chief operating officer and a director, will leave the company to become a general partner in venture capital company Polaris Venture Partners, Boston.
Copyright March 2000, Crain Communications Inc.