Brown-Forman Corp. is launching a $5 million print campaign for its Gentleman Jack Rare Tennessee whiskey.
Competitive Media Reporting released data showing measured media spending increased 10.3% to $87.45 billion in 1999. National newspapers benefited from a more than 20% surge in spending to $3.2 billion, the largest rise for the 11 media categories in the CMR study.
Molson Canada to Media Edge, Toronto, for its English-language media planning and buying business, and to SVY&R/Media Edge, Montreal, for the same in Quebec. Total media is worth more than $50 million annually. The incumbent was Initiative Media, Toronto.
American Home Products Corp. to Grey Advertising, New York, from Lowe Lintas & Partners Worldwide for its $35 million Robitussin account.
McCann-Erickson Worldwide, Y&R Advertising and FCB Worldwide tied as biggest winners of the Effie awards for effective advertising, with eight each. The New York chapter of the American Marketing Association will hand out awards June 7.
Copyright March 2000, Crain Communications Inc.