Microsoft Corp. on April 20 breaks the first of three new corporate image TV spots in an estimated $30 million effort. via McCann-Erickson/A&L, New York and San Francisco.
Canadian Imperial Bank of Commerce to Publicis Canada, Toronto, from Padulo Integrated to handle its global account, estimated at more than $35 million.
Incumbent Young & Rubicam, Chicago, said it would not participate in the $19 million H&R Block review.
The Federal Trade Commission was asked by bakers, tortilla makers and chewing gum makers to go beyond simply looking into slotting fee abuses and to instead issue rules.
Lead creative duties at the office will be handled by Greg Rowan, 39, previously senior partner and deputy creative director of JWT West.
Scholastic will acquier Lagardere SCA's U.S. encyclopedia division Grolier Inc. for $400 million in cash.
Copyright April 2000, Crain Communications Inc.