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Published on .

Jerky lives up to its name in a new campaign for GoodMark Foods' Slim Jim. In the teen-targeted spots from North Castle Partners, Stamford, Conn., anthropomorphic meat stick Slim Jim Guy harasses celery and carrot sticks inside a girl's stomach and bullies cupcakes and cheese puffs in a boy's. The spots continue the tagline "Need a little excitement? Snap into Slim Jim!" But the spokessnack now adds, "Eat me!"
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