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Published on .

E-mail newsletter subscribers: 75,000

Partner: Digital Impact, San Mateo, Calif.

Increase in subscribers since September 1998: 100%

Delivery schedule: Every two weeks

Format: HTML (50%); text (50%)

Strategy: Highlight specials; encourage repeat purchases; offer wine advice

Sales generated from e-mail newsletter: More than 10% of site revenue

Increase in e-mail subscriber revenue since September 1998: 100%

Costs: Digital Impact charges a $100-plus onetime setup fee (depending on level

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