E-mail newsletter subscribers: 75,000
Partner: Digital Impact, San Mateo, Calif.
Increase in subscribers since September 1998: 100%
Delivery schedule: Every two weeks
Format: HTML (50%); text (50%)
Strategy: Highlight specials; encourage repeat purchases; offer wine advice
Sales generated from e-mail newsletter: More than 10% of site revenue
Increase in e-mail subscriber revenue since September 1998: 100%
Costs: Digital Impact charges a $100-plus onetime setup fee (depending on level
