Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Factiva new name for Dow Jones Reuters Business Interactive

Published on .

Dow Jones Reuters Business Interactive officially changed its name to Factiva, a name the company believes more readily conveys the essence of its site. Factiva offers access to full reports from Reuters and Dow Jones & Co. journalists around the world, including The Wall Street Journal and its international editions; historical perspective from more than 7,000 publications; Internet-based technology, and software allowing personalized delivery of information. Interbrand, New York, a marketing consultancy, assisted with the rebranding effort. A targeted advertising campaign announcing the relaunch of the Web site is planned.

Copyright November 1999, Crain Communications Inc.

Most Popular
In this article: