FairAir named Tonic 360, San Francisco, its first interactive agency of record handling a $5 million to $10 million account. The initial assignment includes brand strategy, print, radio, outdoor and online advertising. FairAir
, which launches this fall, will sell online or via telephone a tradable airline ticket that will enable travelers to change the passenger name, sell unwanted tickets and buy tickets from other travelers.
Copyright September 2000, Crain Communications Inc.