The line extension initially will be available in the Midwest, with other markets to be added next year, a spokeswoman said. The Atlanta-based company said it had no timetable for when Diet Coke with Lemon would be available nationally.
Advertising for the effort is by Wieden & Kennedy, Portland, Ore. The product only will be available in the U.S. -- Hillary Chura
Copyright July 2001, Crain Communications Inc.