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FALL TRYOUT FOR LEMON-FLAVORED DIET COKE

Published on .

(July 31, 2001) -- Coca-Cola Co. this fall will launch Diet Coke with Lemon in select markets, the company said today.

The line extension initially will be available in the Midwest, with other markets to be added next year, a spokeswoman said. The Atlanta-based company said it had no timetable for when Diet Coke with Lemon would be available nationally.

Advertising for the effort is by Wieden & Kennedy, Portland, Ore. The product only will be available in the U.S. -- Hillary Chura

Copyright July 2001, Crain Communications Inc.

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