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Fallon gets bagels

Published on .

Progressive Bagel Concepts, Golden, Colo., named Fallon McElligott, Minneapolis, the first agency of record for the company's 57-unit Einstein Bros. bagel chain. Boston Chicken owns a majority interest in Progressive Bagel and is employing its quick expansion tactics with the bagel chain; an expected 275 to 300 Einstein Bros. stores will be open by the end of next year. Fallon is working on spot TV that will appear sometime after January.

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