David Dabill Named Third Partner in New Venture of Former Fallon Executives

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NEW YORK (AdAge.com) -- Toy, the new agency formed by the former leadership of Fallon Worldwide’s New York office, has named Fallon Chief Operating Officer David Dabill as its third partner, according to executives familiar with the matter.
Fallon COO David Dabill is leaving the company to become a partner in Toy, the ad agency that was formed by two other former Fallon executives last year.

Merkin and Bologna
Mr. Dabill, 46, joins Ari Merkin and Anne Bologna, who left Publicis Groupe’s Fallon last year to start their own venture. Toy is one of a number of New York-based start-ups trying to loosen the Madison Ave. giants' grip on major ad budgets. Oxygen Media, the women-targeted media company, is the agency’s first client.

Mr. Dabill joined Fallon five years ago following a stint at Publicis’ Leo Burnett. He was responsible for helping Fallon expand internationally into markets like Hong Kong, Singapore and Sao Paulo.

Exodus from Fallon
Mr. Dabill joins a long line of senior executives and creatives who have left Fallon over the past two years. Top creative and heir apparent David Lubars bolted last year, as did Chief Marketing Officer Mark Goldstein. A string of top creatives, including creative director Bruce Bildsten, also have left.

Besides losing talent, the agency has split with a number of clients over the past year. It parted, for a variety of reasons, with clients including BMW of North America, Dyson and Lee Jeans. It landed a spot on the Sony Electronics roster earlier this year, but that match didn't work out. The agency said it couldn't reach agreement on financial issues.

Mike Buchner, the general manager of Fallon's flagship Minneapolis office and director of account service, will be promoted to chief operating officer. Meanwhile, Steve Waring, the chief financial officer of Fallon London, is promoted to CFO of Fallon Worldwide. Mr. Dabill held both titles.

A representative for Toy declined to comment. A Fallon spokeswoman declined comment.

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