FALLON ELEVATES TOP EXECS IN POSSIBLE SUCCESSION PLAN

David Lubars, Eric Block to Lead Operations Under Worldwide Chairman Pat Fallon

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CHICAGO (AdAge.com) -- Fallon Worldwide, Minneapolis, shifted responsibilities for several of its senior managers, a sign that a plan to line up possible successors to Chairman Pat Fallon is being mapped out.

David Lubars, 43, takes over North American responsibilities as president and executive creative director, and will be responsible for the Minneapolis, New York and Los Angeles creative units. Mr. Lubars was formerly co-president and executive creative director for the Minneapolis office.

Eric Block, 45, becomes chief operating officer of Fallon Worldwide, from general manager of the flagship Minneapolis office. He will oversee all the agency's global business units with responsibility to drive growth and integration. He succeeds Irv Fish, who is currently on sabbatical and unavailable for comment. Mr. Fish is also a Fallon founding partner.

Messrs. Block and Lubars

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report to Mr. Fallon.

Succession talk 'premature'
"It would be premature to have discussions about a succession plan," said a Fallon spokeswoman, who added that the move simply "makes official" roles in which executives already were acting.

"With the addition of several offices around the world and new business units over the past few years, our company has become more complex, and it was time to formalize the roles that David, Eric and others had already taken on," Mr. Fallon, 57, said in a statement. "We now have the right people in the right places to serve our clients, foster our culture, create brilliant work, and prepare us for continued growth."

Minneapolis office
Rounding out the moves, Rob White, 46, will be the sole president of Fallon, Minneapolis, with Bruce Bildsten, 43, assuming creative leadership for the office. They will report to Mr. Lubars. Succeeding Mr. Block as general manager is Mike Buchner, 41, who earlier was director of account administration.

Created by Mr. Fallon and four partners in a Minneapolis restaurant 21 years ago, the shop was acquired in 2000 by Publicis Groupe, setting up the agency for global expansion.

While Fallon Worldwide is now part of Publicis, the Fallon spokeswoman said the executive reorganization has no connection to Publicis' purchase of Bcom3 Group, which is expected to close as early as today.

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