FALLON TO CLOSE NEW YORK OFFICE
President and Top Creative Quit to Start Own Agency
BMW AND FALLON PART, ACCOUNT GOES INTO REVIEW
Ends 10-Year Relationship That Created Ad Film Series
Fallon, part of Publicis Groupe, is bringing on Roger Camp, a creative director at independent Wieden & Kennedy, and Mark Taylor, an art director at MDC Partners' Crispin, Porter & Bogusky, as co-creative directors. They will report to Paul Silburn, executive creative director of North America, and will jointly fill the role handled by recently departed No. 2 creative Bruce Bildsten.
Pitching new business
Mr. Silburn said account responsibilities still need to be divvied up. They also will pitch in on new business.
Mr. Silburn, who joined the agency this year from TBWA in London, where he was deputy creative director, said he admired the way the new hires “break convention” through their work. “They’re going to have a huge impact on the department and the agency as a whole,” he said.
At Wieden, Mr. Camp, 35, worked on accounts including Miller High Life, Electronic Arts, Nike and Diet Coke. Mr. Taylor, 32, at Crispin Porter, worked on Burger King, including the Subservient Chicken viral effort, as well as Mini Cooper USA and Ikea.
Losing top talent
Mr. Silburn is trying to replenish Fallon’s creative ranks; the agency has lost a string of top talent over the past 20 months.
Mr. Bildsten, an executive creative director and 20-year Fallon veteran who oversaw the recently departed BMW account, resigned earlier this month. He said he wanted to go to an agency where he could be the top creative.
His departure capped a series of defections.
Group creative directors Michael Hart and Chris Lange, who worked on BMW and PBS, left in January 2004 to start MDC-backed Mono, Minneapolis.
They were followed in June by group creative director Bobby Pearce, who worked on Citibank and left to become executive creative director at WestWayne, Atlanta. Group creative director Dave Damman, who worked on Lee Jeans account among other brands, followed Mr. Pearce earlier this month.
In July, Jon Wyville, group creative director on BMW and Archipelago, returned to WPP Group’s Y&R, Chicago, after little more than a year at Fallon. Ari Merkin, the top creative for the now-shuttered New York office, also left.
Mr. Silburn said he’s “pretty close” to the staffing level he wants for the creative department, which has more than 30 people.
Earlier this summer Mr. Silburn hired the husband-and-wife creative team Kris and Alisa Sengel Wixom from Omnicom Group's Goodby, Silverstein & Partners.