Fallon London wins first client with full team

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LONDON -- Fallon McElligott, London, has picked up its first client under the top management team that was installed at the beginning of September.

The London office of Minneapolis-based Fallon won a place on the roster of Cadbury Schweppes-owned confectionery company Trebor Bassett, based in Watford, following a pitch against roster agency WCRS, London.

A contract and fee is currently being agreed for the agency to launch Fundays a bagged selection of Trebor's branded candy - with a $4 million national U.K. campaign. All Trebor Bassett media is handled by Bartle Bogle Hegarty-owned Motive, London.

"This is the first time all five of us have worked on a live project for a pitch," says Fallon Partner Michael Wall. "We really enjoyed it, the teamwork was good and we're pleased to get off to a quick start."

Fallon, London, won the pan-European Lee Jeans account this summer (a client handled by its parent agency), but that was before the curreent creative team was put in place and the agency had moved into its West End office.

Mr. Wall is clear on the need to make an impact on the U.K. ad scene. "Whatever our ambitions, we need to prove ourselves domestically because this is our shop window," he says.

The agency has a "full house of pitches" lined up until Christmas, most of which have been the result of approaches from clients, Mr. Wall claims. Fallon has even had to turn down a third of all pitches it's been offered, he adds. "We haven't [yet] deliberately sat down and said who we want to work on."

One current piece of business the agency is fighting for is the BBC's Radio One - a small budget but high profile account. Radio One is the world's biggest radio station in terms of audience. Circus, London, is also competing.

Copyright October 1998, Crain Communications Inc.

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