[sydney] The Australian Tourist Commission is expected this week to name D'Arcy Masius Benton & Bowles, New York, as the winner of its $80 million global account. DMB&B currently handles the U.S. account.
[los angeles] At least six companies have survived the first-round cut and are said to be in the running to acquire Petersen Publishing Co., owner of Motor Trend, 'Teen and other titles. The active bidders, believed ready to ante up over $310 million to stay in the race, are said to include: K-III Communications; Gerry Ritterman, head of Ritterman Capital Ventures; Weider Publications; Robert Miller's Goldrush Media; a Lehman Bros. group led by former Hearst Magazines President Claeys Bahrenburg; and publishing mogul Mort Zuckerman.
[atlanta] Holiday Inn Worldwide has selected BBDO South, Atlanta; D'Arcy Masius Benton & Bowles, St. Louis; Fallon McElligott, Minneapolis; and Cliff Freeman & Partners, New York, as finalists for its $30 million advertising account.
[troy, mich.] Kmart Corp. said it is still taking inquiries from agencies interested in its African-American ad account. Incumbent Burrell Communications Group, Chicago, resigned it for Sears, Roebuck & Co. The review won't start until late summer or early fall, a spokeswoman said. UniWorld Group, New York, and Don Coleman & Associates, Bingham Farms, are believed to be contenders.
[mountaim view, calif.] Sun Microsystems late this year will start its first sustained global branding campaign. The computer and software marketer is considering print and TV but has not yet set a budget. J. Walter Thompson USA, San Francisco, will handle the campaign.
[redwood city, calif.] Sega of America rejiggered advertising responsibilities on its videogame account following a restructuring late last month and the departure of key marketing executives from the company. Ingalls Moranville, San Francisco, which won the bulk of Sega's estimated $50 million broadcast account in May, now picks up print advertising for the Saturn and Genesis game players as well.
[new york] NBC has scored the broadcast network rights to the Women's National Basketball League, which the National Basketball Association will launch next June. Under terms of the five-year deal, NBC will broadcast 10 Saturday afternoon games and the championship. The NBA and NBC will both sell ad time and split the revenue. The NBA is said to be selling integrated sponsorships that include TV time, arena signage and promo rights.
[seattle] Northwest Ford Dealers Advertising Association was preparing to ask EvansGroup's office here to resign its $15 million account when the shop resigned June 21, two dealers said. EvansGroup said Ford Motor Co. was pressuring dealer groups to consolidate ad accounts at J. Walter Thompson USA, Detroit; Ford and the Northwest group denied that. The group said it will invite JWT, with 46 of the 63 groups, and W.B. Doner & Co., Southfield, Mich., with seven, to pitch.
[new york] AT&T Corp. roster agencies continue to negotiate for control of $300 million in AT&T media buying that is now at Media Edge, a unit of N.W. Ayer & Partners. Ayer has to give up AT&T as part of its sale to D'Arcy Masius Benton & Bowles. Interpublic Group of Cos., TN Media, Young & Rubicam and BBDO Worldwide all would like to pick up the media buying assignment. The agencies would prefer that AT&T simply award the account, but Ayer owner W.Y. Choi is pushing to require the winner of the contest to acquire-and pay for-Media Edge.
[new york] Upset over NBC's plans to cross-promote its cable networks over their air, NBC affiliates have told the network they will not accept topical, day-and-date promotion for MSNBC and CNBC, Electronic Media reports today. In addition, some affiliates-led by WHDH-TV, Boston-are believed to have begun dropping promotions for MSNBC. The head of the NBC affiliate board warned more affiliates could do the same, which might escalate into a battle that could disrupt the network's powerful promotional machine (see related story on Page 29).
[chicago] Helene Curtis Industries' $10 million Suave business was awarded to Unilever agency Ogilvy & Mather from Bayer Bess Vanderwarker. Bayer Bess was recently acquired by Foote, Cone & Belding, following Unilever's purchase of Curtis. DDB Needham Worldwide will continue to handle the bulk of Helene Curtis' $80 million business.
Stuart Arnold to publisher, Ziff-Davis Business Media Group's PC Week, Medford, Pa., from the same title at Fortune. He succeeds Don Byrnes, now exec VP-Business Media Group and publishing director of PC Week. ... Webber Advertising, Eden Prairie, Minn., awarded the $10 million to $12 million broadcast planning and placement account of Minneapolis-based Redmond Products, including Aussie Hair Care products, to KSL Media, New York. .... was approved by the Food & Drug Administration to market Children's Advil over the counter; Young & Rubicam, New York, will break a campaign by this fall. .... Internet search engine marketer Excite plans to acquire the McKinley Group, creator of the Magellan Online Guide, for $18 million. ..... , New York, acquired Animated Systems & Design, Palo Alto, Calif., a provider of interactive products and services with clients such as IBM Corp., Microsoft Corp. and Charles Schwab & Co.... and News Corp. are in discussions regarding News Corp.'s fledgling iGuide Internet service. AOL could either license the service or purchase it....Ralphs Grocery Co., Compton, Calif., is expected to announce a review for its estimated $20 million-plus account, currently at Davis, Ball & Colombatto, Los Angeles.