FALLON McELLIGOTT

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Agency Rating: 2

Despite adding 13 accounts in New York and Minneapolis, $140 million in new business and continuing to churn out dramatic, humorous and quizzical work, Fallon McElligott's 1999 was marked by the loss of Miller Lite and the rescue of its United Airlines business.

As competing agency execs eyed the $70 million UAL account, Fallon and fellow UAL shop Y&R Advertising, New York, seemingly snatched the world's largest airline account from a review -- for now-with the "United" tag.

Also, the U.S. operation won Navistar International Corp., Electronic Data Systems Corp., F.A.O. Schwarz, Crown Plaza Hotels and Resorts, MTV, MindSpring Enterprises and eTour.

It also fared well with its London office, turning a profit in its first year.

Fallon continued to spin out arresting work that, among other things, saw models waltz into rural America for new client eTour.

The agency is going into 2000 minus three clients: Weyerhauser Co. took its $2 million account in-house; Wenner Media pulled its $5 million account over creative differences; and Lite left after its edgy -- and criticized -- campaigns contributed to the dismissal of top Miller management.

Looking ahead

Fallon plans to open new offices overseas as well as beef up its interactive capabilities, including Web page creation.

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