FALLON TAKES TOP INTERACTIVE AWARD AT ONE SHOW

Wins for BMW Films; Nike Named Advertiser of the Year

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DETROIT (AdAge.com) -- For the second year in a row, Publicis Groupe's Fallon Worldwide won the top honors at this year's One Show Interactive for its BMW Film Series.

The agency picked up the Best of Show award at a ceremony held in New York last night that was sponsored by The One Club for Art & Copy, a nonprofit creative organization.

Fallon won top honors both years for

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BMW of North America's series of short Internet films. The agency created the scripts as a means to showcase automaker's cars in action and retained well-known Hollywood directors. The most recent series featured films directed by John Woo (Windtalkers, Mission Impossible II); Tony Scott (Spy Game, Top Gun); and Joe Carnahan (Narc).

Other winners
Other agencies taking home Gold, Silver and Bronze Pencils were R/GA, New York; TBWA/Chiat/Day, Los Angeles; Hakuhodo i-studios, Tokyo; Goodby Silverstein & Partners, San Francisco; and Almap/ BBDO, Sao Paulo, Brazil.

The interactive competition was dominated by work for sports apparel giant Nike. The marketer won nine Pencils for a range of work submitted by nine different agencies from seven countries around the world. Nike was named the show's Advertiser of the Year, the first time the competition has singled out a marketer for its body of work.

Kevin Swanepoel, interactive director of One Club for Art & Copy, said this year's entries totaled 1,042, a 15% jump from last year.

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