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Fallon, TBWA vie for Citigroup

Published on .

The smoke has cleared on Citigroup's $48 million review for Citibank's U.S. account, according to sources close to the search, two contenders are left standing: Fallon in Minneapolis and TBWA/Chiat/Day, Playa del Rey, San Francisco and New York. After hearing pitches over the past couple of weeks, Citigroup cut New York shops Kirshenbaum Bond & Partners, Merkley Newman Harty, Messner Vetere Berger McNamee Schmetterer/Euro RSCG and incumbent Y&R Advertising.

Copyright June 2000, Crain Communications Inc.

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