$165 million worldwide ad and
Before Big Blue flew to Ogilvy & Mather, the software giant was already talking to O&M's New York office; Leo Burnett USA, Chicago; and Wieden & Kennedy, Portland, Ore., about a potential $40 million global image account. O&M had to give up more than $70 million in U.S. and international Microsoft product business to get IBM. One option Microsoft is considering is consolidation of the entire account at one agency, meaning as many as two dozen shops could find themselves unemployed.
Digital Equipment Corp.
$90 million worldwide account
The company already had named six finalists-including O&M-in a review seeking a lead world agency. Now there are five, of course: Berlin Wright Cameron, DDB Needham Worldwide, Lowe & Partners/SMS and Messner Texas. At stake is Digital's entire account, but the marketer hasn't decided how many agencies it wants in the drive to create global branding campaigns. None of its major incumbent corporate agencies made the finals, but so far no one has been fired.
Compaq Computer Corp.
$40 million European account
Compaq's European division is seeking an agency to replace Ogilvy &
Mather, which has had the business since the company's founding in 1982. Ammirati & Puris, New York, is expected to remain the red-hot computer marketer's lead shop.
AT&T Global Information Solutions
$30 million to $40 million worldwide
AT&T on May 26 named FCB/Leber Katz Partners, New York, as first global agency of record for its computer division. AT&T has worked with FCB since 1972 and brought the agency in on a project basis early this year at what used to be NCR Corp. to do a campaign announcing a new name, AT&T Global.
FCB replaces a roster of agencies around the world, including the
division's lead U.S. product agency, Pagliaro Kuhlman, San Jose, Calif. Sister shop FCB Direct, New York, fired earlier this month by IBM Corp.'s Ambra mail-order computer division, also will work on the account.