"Family Friendly" ad group gets backing from 13 advertisers, support from CBS and ABC

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The Family Friendly Programming Forum, a group of 43 major advertisers, is adding two new broadcast partners to its stable: CBS and ABC. Last year, the WB teamed up with the group, getting a $1 million script development deal. This resulted in a new one-hour family show this season on the WB, ``The Gilmore Girls.'' The WB will continue to be part of the Forum's efforts this year. The Forum's Script Development Fund received money commitments from 13 members for 2001: AT&T Corp., FedEx Corp., IBM Corp., Johnson & Johnson, McDonald's Corp., Merck & Co., Nationwide, Pfizer Inc. and Pfizer's Warner-Lambert Co., Procter & Gamble Co., Tyson Foods, Unilever U.S. and Wendy's International.

Copyright November 2000, Crain Communications Inc.

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