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(June 12, 2001) -- The Association of National Advertisers' Family Friendly Programming Forum is backing the premiere of its second prime-time program, Raising Dad, starring Bob Saget as a widower raising two precocious daughters, on AOL Time Warner's WB Network.

The 45-member forum, assembled by heavy hitters such as Procter & Gamble Co. and Johnson & Johnson, aims to develop more programs for the 8 p.m. to 10 p.m. time slot for a broad family audience.

Last year, the forum funded script development for WB's Gilmore Girls, which returns for a second season this year. The forum also announced today it has funded development of nine other new family-oriented scripts under consideration by participating networks, which include Walt Disney Co.'s ABC, Viacom's CBS and General Electric's NBC. -- Jack Neff

Copyright June 2001, Crain Communications Inc.

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