A group of 23 major national advertisers called the Forum for Family Friendly Programming plans a Beverly Hills, Calif., luncheon in September to hand out awards for quality family-oriented TV programming. The announcement came today at the Association of National Advertisers Television Advertising Forum in New York. The family-friendly forum was created last fall to encourage more family programming. Charter members included such marketing giants as Coca-Cola Co., General Motors Corp., Ford Motor Co., Johnson & Johnson and Procter & Gamble Co. "We just got to the point where there was not enough programs that we could place our commercial message on,'' J&J VP-Advertising J. Andrea Alstrup told Advertising Age
on why the group was formed. "You shouldn't have to sit and be embarrassed by watching television with your kids or your mother and father.''
Copyright April 1999, Crain Communications Inc.