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Family and friends form promotions' base

Published on .

L90, Santa Monica, Calif., which develops and sells Web-site sponsorships and other opportunities for advertisers, today announces a new online customer-acquisition tool. L90Link creates a Web page for an advertiser's promotional offer, such as free trial subscriptions or coupons. Visitors can enter names of potentially interested family members or friends. If one does later visit the page, the original visitor will get an extra discount for products and services.

Copyright November 1999, Crain Communications Inc.

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