The art medium looks like crayon in a commercial promoting "Family Game Night," when parents and kids gather to play Milton Bradley ad Parker Bros. games. The concept allows six different games to appear in one 30-second spot. J.J. Sedelmaier Productions, White Plains, N.Y., provided the childlike, "naive" style of animation. Griffin Bacal, New York, created the ad for the Hasbro game brands. Copywriter: Jay Bacal. Art director: Lloyd Goldpine.