×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

FANNIE MAE ADS SHOW THE WAY HOME

Published on .

The Federal National Mortgage Association is running an estimated $8 million TV, radio, print and direct mail effort promoting its assistance in helping Americans achieve home ownership. Ads are airing on CNN, ESPN, USA and BET cable networks, and Galavision, Telemundo and Univision Spanish-language networks through mid-November. "Showing America a new way home" is the theme from GSD&M, Austin, Texas. The ads include a toll-free number so potential homebuyers can request a guide that helps them determine their qualifications.
Most Popular
In this article: