The Federal National Mortgage Association is running an estimated $8 million TV, radio, print and direct mail effort promoting its assistance in helping Americans achieve home ownership. Ads are airing on CNN, ESPN, USA and BET cable networks, and Galavision, Telemundo and Univision Spanish-language networks through mid-November. "Showing America a new way home" is the theme from GSD&M
, Austin, Texas. The ads include a toll-free number so potential homebuyers can request a guide that helps them determine their qualifications.