×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

FANTA TAKES YOUTHFUL APPROACH IN TURKEY

Published on .

(June 25, 2001) ISTANBUL -- Coca-Cola Co.'s orange-flavored carbonated soft drink brand Fanta has unveiled an ad campaign specific for Turkey, promoting the brand as a popular choice among the country's youth.

Created by M.A.R.K.A., the Istanbul-based independent hot shop that recently grabbed the account from Pars/McCann-Erickson, the campaign positions Fanta as a brand promoting friendship with the endline "Between Us."

In one of the campaign's four TV spots, "Nazli," teenagers are gathered in a cafe. The focus is on Nazli and her boyfriend. Suddenly, Nazil's big brother enters the cafe and strides up toward the group with determined, quick steps. The viewer anticipates a fight erupting but before Nazli's brother approaches the group, Nazli's friends have passed a can of Fanta to Nazli who promptly offers it to her brother. Taking the can, Nazli's brother starts to grin and the friendly, warm atmosphere returns to the cafe. -- Gurul Ogud

Copyright June 2001, Crain Communications Inc.

Most Popular
In this article: