Created by M.A.R.K.A., the Istanbul-based independent hot shop that recently grabbed the account from Pars/McCann-Erickson, the campaign positions Fanta as a brand promoting friendship with the endline "Between Us."
In one of the campaign's four TV spots, "Nazli," teenagers are gathered in a cafe. The focus is on Nazli and her boyfriend. Suddenly, Nazil's big brother enters the cafe and strides up toward the group with determined, quick steps. The viewer anticipates a fight erupting but before Nazli's brother approaches the group, Nazli's friends have passed a can of Fanta to Nazli who promptly offers it to her brother. Taking the can, Nazli's brother starts to grin and the friendly, warm atmosphere returns to the cafe. -- Gurul Ogud
Copyright June 2001, Crain Communications Inc.