Toy retailer FAO Schwarz has selected US Interactive, Philadelphia, as the exclusive digital marketing agency for its Web site
. Also, FAO Schwarz launched the FAO Schwarz Partnership Program, with Prodigy, Lycos, Associated Press and New Century Network as charter members. Performance-based incentives for the four charter members will be tracked through LinkShare Synergy software and the LinkShare Network
Copyright November 1997, Crain Communications Inc.