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Fashion and home furnishings site starts $15M campaign

Published on .

Style365.com said it is launching a $15 million marketing campaign including offline work from Shahid & Co. Advertising & Design and online work from DDB Digital, both New York. The campaign will feature images of fashion photographer Bruce Weber. "The print campaign will set style365.com apart from the clutter of Internet advertising," Shahid principal Sam Shahid said in a statement. Mr. Shahid is known for his work for Abercrombie & Fitch, shot by Mr. Weber. Style365.com's campaign will include up to four-page ads in lifestyle publications, with more than $2 million set to be spent in the first month in 19 publications including Vogue, Vanity Fair, InStyle, Martha Stewart Living, Harper's Bazaar, W, Architectural Digest, Conde Nast Traveler and Talk. Style365.com offers content and shopping tied to fashion, decor and other high-style products.

Copyright February 2000, Crain Communications Inc.

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