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FAST Europe wins endorsement

Published on .

European online advertising executives during the Jupiter Global Online Advertising Forum in Cannes endorsed online advertising guidelines from FAST Europe, the sister organization to FAST in the U.S. FAST Europe developed voluntary standards in three key advertising areas: ad models, audience measurement and ad targeting to aid and accelerate the online advertising industry in Europe. Among the endorsing companies are Amazon, Fiat, IBazar Group, IBM Corp., Intel Corp., Kraft Foods, Procter & Gamble Co. and Unilever, as well as the World Federation of Advertisers; agencies include AnswerThink, DDB Worldwide, Euro RSCG, Grey Worldwide, J. Walter Thompson Co., Leo Burnett Co., and Saatchi & Saatchi. FAST Europe stands for the Future of Advertising Stake Holders and is a European online advertising industry group.

Copyright June 2000, Crain Communications Inc.

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