Taco Bell knows when it has a good thing. The chain followed up its Doritos Locos Taco -- one of the most successful fast-food introductions in recent years -- with a Cool Ranch iteration in March, and it's testing a Fiery Chicken Cool Ranch Doritos Locos Taco. It also expects to roll out a spicy, lime-flavored taco later this year. Although co-branded products are nothing new to the food industry, fast-food marketers seem to think there's a fresh opportunity to with new or limited-time items featuring other brands. Here's are some of this year's rollouts:
CARL'S JR. POP-TART ICE-CREAM SANDWICH
It's a simple product -- two halves of a strawberry Pop-Tart and a scoop of vanilla ice cream -- but the rollout garnered significant PR buzz and social-media attention.
CARL'S JR./HARDEE'S JIM BEAM BOURBON BURGER
The ad for the burger, which includes bourbon-flavored sauce, pepper jack cheese, lettuce, tomato and bacon, features Heidi Klum as Mrs. Robinson from "The Graduate."
SUBWAY'S CRUNCHY CHICKEN ENCHILADA MELT
Subway is testing a Crunchy Chicken Enchilada Melt, a sub with shredded chicken, enchilada sauce, Monterey cheddar -- and Fritos.
POPEYES ZATARAIN'S BUTTER-FLY SHRIMP
Popeyes originally introduced the Zatarain's Butter-fly Shrimp in 2012, but the chicken chain in June revived the limited-time offer for what it calls "two iconic New Orleans brands" through late July.
JAMBA JUICE'S QUAKER-BRANDED BOOST
The pair is linking up for new products for the health-minded, including a Quaker-branded boost for smoothies. They're said to be prepping a new oatmeal product, granola bars and cookies.
These partners will bring Greek yogurt to Starbucks ("Evolution Fresh, Inspired by Dannon)," next year and to grocery stores in 2015.
Hear from Fortune 500 brands that have been forced to pivot as consumer preferences evolve, as well as entrepreneurs building brands from scratch to meet new consumer needs. This event peels apart the layers of brand building with a carefully crafted roster of top marketing, technology, and creative leaders.Learn more