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Fast-food chain launches campaign

Published on .

Ranch 1 Chicken, New York, a growing 30-unit fast-food chain, launches its first TV campaign Aug. 17 with 15- and 30-second spots by new agency Posnick & Kolker, New York. The $2 million campaign is themed "Ya gotta have 1."

Copyright August 1998, Crain Communications Inc.

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