Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Fast-food's fat chance

Published on .

Burger King: The crowning glory for its Enormous Omelet is the product's offbeat ads, which appeal to young men.

Carl's Jr.: Can't wait for lunch: Carl's offering is for the hearty of appetite who like their breakfast served medium well.

Hardee's: With its Monster Thickburger a monster success, Hardee's is turning its attention to a massively stuffed breakfast burrito.

Most Popular
In this article: