The contest, which runs through April 15, 1999, is adapted from an EZVenture contest sponsored by Inc. that Yoyodyne ran earlier this year, which pulled in 100,000 users.
When Yoyodyne ended the spring contest, "I got 400 e-mails asking where it went and can it come back." said Susan Greenspan, VP-brand manager at Yoyodyne. "We opened the discussions with Fast Company" to put on another contest.
The Fast Company EZVenture (www.ezventure.com) competition will feature content aimed at entrepreneurs. Weekly prizes will be awarded, with a grand prize of $100,000 in investment capital. Users earn entries by responding to weekly Yoyodyne e-mails asking them to do activities such as visiting a sponsor's site. Advertisers include iCat, Value America, Okidata Group and Network Solutions.