FAST named Vivienne Bechtold, Procter & Gamble Co.'s director of i-Knowledge its new chairman. Ms. Bechtold succeeds Rich LeFurgy, chairman-Internet Advertising Bureau and general partner at WaldenVC. Ms. Bechtold plans to widen the scope of FAST to consider all aspects of interactive marketing, not just media-based advertising. FAST--or the Future of Advertising Stakeholders--is a digital marketing industry coalition charged with integrating online media into the mainstream marketing mix.
Copyright February 2000, Crain Communications Inc.