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FASTBRIDGE GETS THREE ONLINE ASSIGNMENTS

Published on .

(April 30, 2001) -- FastBridge, the interactive division of Interpublic Group of Cos.' Initiative Media Worldwide, has been given three new online advertising assignments totaling about $10 million in new billings. FastBridge CEO Lynn Bolger said the shop picked up online advertising duties for E-Trade, which previously implemented online media buys in-house; Maybelline, whose online placement was handled by sibling Interpublic shop Gotham; and the Disney Channel, whose in-house shop, Avenue A, previously performed online media work. All three clients are offline and broadcast customers of Initiative Media.

Copyright April 2001, Crain Communications Inc.

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