Fat-Free Pringles heads for test in Indy

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Indianapolis will be the next test market for Procter & Gamble Co.'s Olean-based Fat-Free Pringles, with an introduction expected by the second quarter, according to industry executives. That launch follows Frito-Lay's reintroduction of its Olean line under the Wow! name into the same market Feb. 24 with the theme, "One taste, you'll be a believer." However, P&G said it had no new market to announce for Fat-Free Pringles, now in Columbus, Ohio. Meanwhile, Nabisco Foods' Olean-based Ritz cracker is also believed to be slated for an Indianapolis test, but a spokeswoman said there were no announcements.

Copyright February 1997, Crain Communications Inc.

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