Samuel Hirsch, the lawyer for Caesar Barber of New York, today said he has filed the second case because "we feel the advertising strategies [of quick-service chains] target children."
In July, Mr. Barber filed a suit with the Supreme Court of New York against McDonald's Corp., Diageo's Burger King Corp., Yum Brands' KFC Corp. and Wendy's International, blaming the chains for making him and others fat and raising his risk of illness related to being overweight.
So far, much of the
While many observers doubt the case has any chance to succeed, marketers have begun making defensive moves. McDonald's announced on Tuesday it would roll out in October a new cooking oil with lower levels of transfatty acid, which is linked to raising "bad" cholesterol levels.
"The worst thing you can do when you're being sued is to run around changing things," said consultant Dick Adams, a former McDonald's operator. "I think McDonald's has been way too responsive to criticism on this."