Fathom folded into Think West

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Omnicom Group folded the assets and 25-person staff of Fathom, Los Angeles, the former L.A. office of Ketchum Advertising, into Think West, the Los Angeles office of interactive agency Think New Ideas, New York. The move increased Omnicom's stake in Think New Ideas to 19% from about 17%. Fathom Managing Partner-Executive Creative Director Larry Kopald becomes CEO of Think West as part of the move. Among Fathom's clients for general and interactive business is the $16 million Oracle account.

Copyright June 1997, Crain Communications Inc.

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