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FCB gets $20 mil Pillsbury pizza snacks

Published on .

GrandMet's Pillsbury Co. has shifted an estimated $20 million in spending for its snacks division -- encompassing pizza and pizza rolls -- to Foote, Cone & Belding, San Francisco. FCB currently handles Pillsbury's breakfast business. The move takes Campbell Mithun Esty, Minneapolis, off the marketer's roster and increases FCB's Pillsbury billings to approximately $35 million.

Copyright May 1997, Crain Communications Inc.

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