Foote, Cone & Belding Worldwide has taken a majority ownership stake in Horizon Holdings in the Middle East. The agency will be renamed Horizon-FCB. Horizon, with 1998 billings of more than $50 million, began in Kuwait, but has expanded to include seven ad agencies under its roof with offices in Amman, Jordan; Athens; Beirut; Cairo; Dubai, United Arab Emirates; Jeddah, Saudi Arabia; and Kuwait. Horizon-FCB will open new offices soon in Riyadh, Saudi Arabia, and Qatar.
Copyright April 1999, Crain Communications Inc.